Mr. Biscuits (:30)
LOTTO Game Launch
Arkansas Scholarship Lottery
Concept · creative direction · script · casting · production
Ideas with a pulse.
Content with a point.
Senior writer | SEO & AI search strategist
I’m Josh, a writer and idea person living in Little Rock. For 15+ years, I’ve built brands, developed creative strategies and adopted new technologies from the front lines in a fast-paced agency environment.
My best attribute is pathological enthusiasm. Whatever your project, consider me obsessed until it’s done.
I help businesses turn clearer content, practical strategy and stronger search visibility into a better website. Tell me what you need to improve, and we’ll find a useful place to start.
Brands I’ve worked with
01 / The practice
What I do.
01
Writing
TV · Radio · Brand names · Taglines · Campaigns · Headlines · Articles · Travel writing · Print ads · Digital ads · SEM ads · Websites · Social media · Speeches · Reports · Pitches · Responsive engagement · Brand standards · Contest rules · Training materials · Editing · Writer mentorship
02
Strategy
Brand positioning · Audience research · Competitor tracking · Creative strategy · Content strategy · Domain acquisition · Content optimization · Metrics and measurement · Data collection · Data analysis · Keyword strategy · Messaging and tone · Briefs and reports
03
SEO
Optimization strategy · Website audits · Keyword research · On-page optimization · Content planning · Backlink management and outreach · Performance reporting · Google Business Listings management · Competitor tracking · Custom analytics dashboards
04
AI search
Optimized content organization · AI-readiness web audits · AI visibility tracking · Prompt tracking · Answer-focused content · FAQ content · Structured data · Entity clarity · Competitor visibility · Progress over time · Measurement and reporting
02 / The work
Work.
Selected work produced at CJRW. My contributions are listed with each project. Work shown © CJRW.
Broadcast TV.
Ideas outside the ordinary.
A good ad starts with a clear idea. I develop concepts and write scripts that give people a reason to keep watching, remember and take action.
Talk about a scriptJackpot Season (:15)
$1,000,000 Jackpot Ticket Launch
Arkansas Scholarship Lottery
Concept · creative direction · script · production · casting
Protect Road Workers Like Family
Slow Down, Phone Down
Arkansas Department of Transportation
Concept · creative direction · script · casting · production
Do Your Part (:30)
Get Your Hands Dirty
Keep Arkansas Beautiful
Concept · creative direction · copy · production
X Marks the Cash (:15)
X Family Ticket Launch
Arkansas Scholarship Lottery
Concept · creative direction · script · production · casting
Xtra Ice Cream (:15)
Xtra Ticket Launch
Arkansas Scholarship Lottery
Concept · creative direction · script · casting · props · production
Newsroom (:30)
Be Ready to Report
Children's Advocacy Centers of North Carolina
Concept · creative direction · script · casting · production
Team Up. Clean Up. (:15)
Great Arkansas Cleanup 2024
Keep Arkansas Beautiful
Concept · creative direction · copy · production
Prime Time (:30)
LOTTO Game Launch
Arkansas Scholarship Lottery
Concept · creative direction · script · casting · production
The L Word (:30)
LOTTO Game Launch
Arkansas Scholarship Lottery
Concept · creative direction · script · casting · production
Xtra Volume (:15)
Xtra Ticket Launch
Arkansas Scholarship Lottery
Concept · creative direction · script · casting · production
Xtra Marshmallows (:15)
Xtra Ticket Launch
Arkansas Scholarship Lottery
Concept · creative direction · script · casting · production
Xtra Room Service (:15)
Xtra Ticket Launch
Arkansas Scholarship Lottery
Concept · creative direction · script · casting · production
3 Things to Know about Child Abuse (:30)
Be Ready to Report
Children's Advocacy Centers of North Carolina
Concept · creative direction · script · casting · production
Match Six. Get Rich!
LOTTO Game Launch
Arkansas Scholarship Lottery
Concept · creative direction · script · casting · production
1 / 15
Websites + search.
Small companies need better websites.
I help businesses be more visible and competitive on the web and in AI search. Website copy, content organization, SEO and AI optimization work together to help people find you and understand what you offer.
Tell me about your siteChildren’s Advocacy Centers of Arkansas
cacark.orgWebsite copy · content mapping · SEO · AI search optimization
Delta Dirt Distillery
deltadirtdistillery.comWebsite copy · content mapping · SEO · AI search optimization
Keep Arkansas Beautiful
keeparkansasbeautiful.comWebsite copy · content mapping · SEO · AI search optimization
See more websitesShow fewer websites
Buffalo River Outfitters
buffaloriveroutfitters.comWebsite copy · content mapping · SEO · AI search optimization
Ozark Mountain Region
ozarkmountainregion.comWebsite copy · content mapping · SEO · AI search optimization
Topic ownership
Good content goes deep. Showing up in search results and AI answers takes more than keywords. I help brands build authority around the subjects they know best—with helpful answers, relevant content and expertise that inspires trust.
Research + strategy
- Website and AI-readiness audits
- Keyword research and search intent
- Competitor visibility and content planning
Content + implementation
- Website copy and content mapping
- On-page + answer-focused content
- Structured data and entity clarity
Measurement + refinement
- Search performance reporting
- AI visibility and prompt tracking
- Backlink management and outreach
Print + editorial.
Flow State
Arkansas Travel Guide
Arkansas Department of Parks, Heritage and Tourism
Travel writing
Flow State — continued
Arkansas Travel Guide
Arkansas Department of Parks, Heritage and Tourism
Travel writing
The Man in Bronze
Web Article
Arkansas Department of Parks, Heritage and Tourism
Travel writing
New Facebook Algorithm
Industry Article
CJRW
Industry writing · social media strategy
5 Days in the Diamond Lakes
Arkansas.com Itinerary
Arkansas Department of Parks, Heritage and Tourism
Travel writing · itinerary
Where Champions Play
Web Article
Arkansas Department of Parks, Heritage and Tourism
Travel writing
Lost in Sunshine
Western Arkansas Mountain Frontier
Arkansas Department of Parks, Heritage and Tourism
Writing
Find Your Rhythm in the Delta
Sponsored Article
Arkansas Department of Parks, Heritage and Tourism
Riding the Tour de Bluff
Visitors Guide
Land of Legends
Writing for the full 2024 guide; updates for the 2025 edition
Trees & Quiet
Visitors Guide
Land of Legends
Writing for the full 2024 guide; updates for the 2025 edition
SXSW Day 1
Industry Article
CJRW
Industry writing · SXSW coverage
1 / 11
Radio.
Every second counts.
I write radio and audio scripts that give audiences a reason to listen with distinct voices, unique scripts and clear messaging.
Talk about an audio projectCompetitive Scratching
A Winner Every 1.3 Seconds
Arkansas Scholarship Lottery
Own the Zone
Slow Down, Phone Down
Arkansas Department of Transportation
Be That Winner
$1,000,000 Jackpot Ticket
Arkansas Scholarship Lottery
ASU Redwolves Basketball
A Winner Every 1.3 Seconds
Arkansas Scholarship Lottery
Fall Color in Arkansas
Come Find Your Arkansas
Arkansas Department of Parks, Heritage and Tourism
See more radio spotsShow fewer radio spots
ASU Redwolves Football
A Winner Every 1.3 Seconds
Arkansas Scholarship Lottery
650,000 Lottery Scholarships
This is Winning.
Arkansas Scholarship Lottery
Fall Festivals
Come Find Your Arkansas
Arkansas Department of Parks, Heritage and Tourism
$1 Billion in Scholarships
This is Winning.
Arkansas Scholarship Lottery
Brands I’ve worked with
Out of home.
A point at a glance.
When you only have a moment, every word matters. I develop concepts and write headlines that make a clear, memorable impression.
Talk about a campaign
Protect a friend, not a secret
Child Abuse Awareness Month
Children’s Advocacy Centers of Arkansas
Concept · creative direction · copy
Make a Difference
Great Arkansas Cleanup
Keep Arkansas Beautiful
Concept · creative direction · copy
Winner Wonderland
Play. Scratch. Win.
Arkansas Scholarship Lottery
Concept · creative direction · copy
Welcome to EZ Street
EZ Grand Ticket Launch
Arkansas Scholarship Lottery
Concept · creative direction · copy
Don't Keep Abuse a Secret
School Bathroom Window Cling
Children's Advocacy Centers of Arkansas
Concept · creative direction · copy
Be Brave
Learn How to Report Abuse
Children's Advocacy Centers of North Carolina
Concept · creative direction · copy
Most Child Abuse is Never Reported
How to Report Child Abuse
Children's Advocacy Centers of North Carolina
Concept · creative direction · copy
1 / 7
Contests + giveaways.
Give people a reason to join in.
I bring audience research, concepts, copy and contest rules together to make participation clear and give people something to respond to.
Talk about an idea
Razorbacks® Gameday Giveaway!
Facebook + Instagram Sweepstakes
Arkansas Scholarship Lottery
Strategy · concept · creative direction · copy · rules
Board Game Bailout!
Facebook Sweepstakes
Arkansas Scholarship Lottery
Strategy · concept · creative direction · copy · rules
Derpy Dog Casting Call
Facebook + Instagram Contest
Arkansas Scholarship Lottery
Strategy · concept · creative direction · copy · rules
Travelers Ticket Giveaway
Facebook Sweepstakes
Arkansas Scholarship Lottery
Strategy · concept · creative direction · copy · rules
Find the Prize
ASU Redwolves Basketball
Arkansas Scholarship Lottery
Strategy · concept · creative direction · copy · rules
$50K Payout
Facebook Sweepstakes
Arkansas Scholarship Lottery
Strategy · concept · creative direction · copy · rules
Can You Pick a Winner?
This is Winning
Arkansas Scholarship Lottery
Strategy · concept · creative direction · copy · rules
The Race Is On!
Facebook Sweepstakes
Arkansas Scholarship Lottery
Strategy · concept · creative direction · copy · rules
Scholarship Scramble
Facebook Contest
Arkansas Scholarship Lottery
Strategy · concept · creative direction · copy · rules
1 / 9
Livestream broadcasts.
Keep the conversation going.
I plan audience participation, write scripts and shape responsive engagement so the conversation is part of the experience.
Talk about engagement
Twas the Night Before Winning
Facebook Livestream Special
Arkansas Scholarship Lottery
Strategy · concept · script · responsive engagement · rules · casting · production
Broadcast results
9.5Kviews
13.2Kengagements
5.7Kcomments
Cash Walk Extravaganza
Facebook Livestream
Arkansas Scholarship Lottery
Strategy · concept · script · responsive engagement · rules · casting · production
Broadcast results
12Kcomments
1.3Ksimultaneous viewers
900previous livestream record
Lotto Launch Party
Facebook Livestream
Arkansas Scholarship Lottery
Strategy · concept · creative direction · scripting and live engagement direction
Broadcast results
22Ktotal engagements
19.7Kcomments
650+unique viewers
1 / 3
Read the Lottery case study
A show people could
play along with.
An ongoing social contest program that brought audience research, creative production and real-time engagement together.
Give people a reason to come back
During the COVID era, I developed recurring, age-restricted social contests for the Arkansas Scholarship Lottery. Audience and behavioral research shaped quick, accessible ways to participate, with surprise and anticipation built into the experience.
Cash Walk Extravaganza and Holiday Special brought that approach into prerecorded entertainment with live audience engagement. Comedy, musical performances and games gave viewers something to respond to, while a team worked the conversation in real time.
Build the experience around the audience
I led strategy and research, wrote scripts and contest rules, and directed recording and editing. For Holiday Special, I led a 14-person live engagement operation. A five-minute safety pre-show and an intermission recap helped viewers understand participation and recognize scams.
What the records show
Holiday Special generated 9.5K views, 13.2K engagements and 5.7K comments. Cash Walk Extravaganza drew 12K comments and 1.3K simultaneous viewers, surpassing the previous livestream record of 900 simultaneous viewers.
LOTTO Launch Party generated 22K total engagements, including 19.7K comments, with 650+ unique viewers.
The throughline
The work combined a planned creative production with an operation ready to respond in the moment. My role extended from the audience research and writing to the rules, scam protections and engagement team behind the experience.
03 / The toolkit
Tools I use.
The platforms behind the research, writing and measurement.
Proficiencies
04 / The throughline
Experience.
2025–Present
Content + SEO strategist
CJRW · Little Rock, AR
Developing content + search strategy, optimizing technical SEO + AI search, analyzing performance, writing campaigns + exploring AI workflows.
2023–2025
Senior writer + strategist
CJRW · Little Rock, AR
Developing brand strategy + campaign concepts, writing for broadcast, digital + social, supporting casting + production + collaborating across departments.
2021–2022
Social media content director
CJRW · Little Rock, AR
Reviewing agency-wide social content + leading artists, writers + coordinators from concept through delivery + performance reporting.
2017–2020
Senior copywriter
CJRW · Little Rock, AR
Developing campaign concepts, presenting to clients, collaborating across departments + preparing proposals, briefs, contracts + FCC compliance documentation for digital projects.
2015–2017
Digital content writer
CJRW · Little Rock, AR
Writing search-focused web content + developing audience-informed social strategy, contests, livestreams + brand ambassador programs.
2010–2015
Creative director
Mothlite Media (now Wonder + Wit) · Cleveland, MS
Developing concepts, directing creative, writing copy, managing accounts + contracts + building front-end websites with HTML, CSS + Flash/AS3.
2004–2010
Freelance writer / editor
Cleveland, MS
Writing + editing magazines, newspapers, websites, books, program grants, grant reports, online newsletters + blogs.
2004–2006
Creative writing instructor
Communities In Schools · Grenada, MS
Teaching three creative writing sections per semester + editing + developing 15 poetry anthologies for CIS writing programs in Mississippi.
Education
Delta State University
Bachelor of Arts, English
Bachelor of Science, Political Science
05 / Working together
A practical next step.
01 / Tell me about it
Start with what you need.
Send your website, a brief or a quick note. What isn’t working? What would you like to do better?
02 / Talk it through
Find the right scope.
I’ll follow up to arrange a conversation about the work, your priorities and what would make a useful difference.
03 / Get to work
Know what you’re getting.
We’ll agree on scope, price and timing before work begins, with a clear idea of what’s included.
Can you help with an existing website?
Yes. I can review the content, organization and search presence, then discuss focused improvements to the copy, SEO or AI-readiness.
What does AI optimization mean?
It means making your business information clear, organized and useful for the questions people ask through AI search tools. I look at content, service details and site structure alongside the fundamentals of SEO.
How much does a project cost?
It depends on the work. After a conversation, I’ll outline the proposed scope, price and timing so you can decide.
06 / The next conversation
Let’s make
something clear.
joshwalker1007@gmail.com 501-804-7605 (text first for best response)LinkedIn
Send a quick note about what you’d like to improve. I’ll follow up to arrange a conversation.
References available upon request.